There was nonetheless a need for a “real” Salon. The appointment is therefore made: there will indeed be an Auto Show open to the public in 2025. It will be the 101st edition.
However, Febiac had to adapt. The Heysel palaces which traditionally host the show had been reserved for the dates planned for the event by the Brussels Auto Show, which was an auto show for hypercars, supercars, classic cars and performance cars. This alternative show, or at least different in its approach and target audience, will return to Brussels Expo from January 15 to 19.
“Putting all your savings in a car is a has-been”
Febiac will not move, however: the manufacturers will set up shop at Heysel, but from February 14 to 23, this time, while the Batibouw show is scheduled for February 15 to 19. The two events will therefore be less space intensive than a few years ago.
This return to favor of the Brussels Motor Show is due to the success of the eMotion Summit: some 850 companies attended this event offering around fifty electric vehicles and numerous presentations, conferences and other round tables. Morale was boosted.
Heat engines
The manufacturers still had to follow. The green light was given because “a majority of automobile groups or brands active on the Belgian market have spoken out in favor of organizing a Motor Show in 2025,” specifies Febiac, without being more precise about the participants.
It is difficult to imagine, in any case, that the two heavyweights of the Belgian market, the importer D’Ieteren – and its brands Volkswagen, Skoda, Cupra or even Audi and Porsche – and Stellantis (Citroën, Peugeot, Opel, Fiat, DS) have not given their approval to this show.
The Brussels Motor Show should above all learn the lessons of a semi-failure of the 2023 edition. Certainly, some 271,000 visitors had walked the aisles of the show in reduced mode (fewer palaces than before). Above all, individuals were entitled to a range of essentially electric models, whose very high prices had a dissuasive effect.
Electric cars at 25,000 euros: group shot from VW in 2025
This time, this bias will be corrected. “Visitors to the next Brussels Motor Show can expect to discover a detailed overview of the different engines that make up the Belgian market today, with exhibitors keen to present both their traditional thermal engines and their hybrid or electric solutions.underlined Christophe Dubon, communications director at Febiac, who had rightly noted the inadequacy of the cars on display in relation to private visitors on the evening of the closing of the 2023 show.
