This Friday, Bercy unveiled the first elements of the “OriginInfo” operation, intended to improve information for in-store customers on the origin of food. A list of participating supermarkets and brands has been revealed.
Customers more informed about the origins of their food. And this, right from the shelves of supermarkets. This Friday, the office of the Minister Delegate in charge of Business, Tourism and Consumption Olivia Grégoire unveiled the list of distributors and brands which undertake to affix the “Origin’Info” logo to their products.
The project, supported by the government since February, will allow voluntary companies and distributors to inform customers about the provenance and origin of food products. By the end of the year, 10,000 references should display this logo, visible from the summer on certain products.
In total, 14 major brands have announced that they are playing the game via a gradual deployment starting this summer:
- Biocoop,
- Crossroads,
- Casino,
- Cooperative U,
- Cora,
- Franprix,
- Intermarché,
- Leclerc,
- Lidl,
- Monoprix,
- Naturalia,
- Spar,
- Lively.
Auchan joins the list of brands joining the program from 2025, specifies the ministry.
This Friday, certain logos were presented on the ministry’s website, the latter specifying that the graphic charter was still under discussion with the voluntary brands which undertake to display it. Without excluding the possibility that “Origin’Info” comes in the form of a QR Code.
Information that is not to the taste of the Familles Rurales, Foodwatch, CLCV or even UFC-Que Choisir associations. If the latter welcome “the approach in favor of more transparency”, they also regret that this approach is based on voluntary service.
As for the use of the QR Code, it “doesn’t make sense”, regrets François Carlier, general delegate of the CLCV association, to Le Parisien.
“For the system to gain consumer support, the information must be immediately accessible,” he adds.
The list of brands likely to evolve
The only obligatory thing for manufacturers wishing to feature the “Origin’Info” logo is to sign a charter deemed “complex” by the association which contributed to the system, as noted by Le Parisien. “We are happy that “OriginInfo” is seeing the light of day. Even if we would have liked it to be mandatory,” explains to the daily David Garbour, member of the Collectif En Vérité association, at the origin of the project.
Beyond distributors, nearly 80 brands have announced their desire to join the process. Among the most widespread are Bonduelle, Fleury Michon, Le Gaulois, Panzani, Lesieur, Les 2 Vaches and Funky Veggie… The complete list can be found by following this link.
This Friday, Olivia Grégoire welcomed “the constructive spirit with which all stakeholders actively participated in the development of the Origin’Info charter. I now invite all brands to join this approach”, she said. -she adds.
