Adidas launches t-shirts in the colors of Moroccan heritage

Adidas launches t-shirts in the colors of Moroccan heritage
Adidas launches t-shirts in the colors of Moroccan heritage

In partnership with the Ministry of Youth, Culture and Communication, Adidas today launched a new collection of t-shirts celebrating Moroccan culture in Rabat.

This initiative aims to highlight the know-how of Moroccan artisans and preserve the country’s rich cultural heritage against all forms of counterfeiting.

The collection includes t-shirts featuring the names of different Moroccan cities as well as designs inspired by the kingdom’s traditional art, paying homage to local artisans. Traditional craft cooperatives, particularly women, were involved in the creation of these unique pieces.

In the coming days, the t-shirts will also be adorned with iconic motifs such as the “tarz Rbati” and the “Boucherouit”, reflecting the authenticity and diversity of Moroccan art.

The collection will be available tomorrow in Adidas stores across Morocco, before being extended to the brand’s other stores around the world.

This agreement between the Ministry of Culture and Adidas also guarantees financial benefits for the Moroccan cooperatives and artisans involved in the design of these t-shirts, thus marking an important step in the preservation and promotion of Moroccan culture.

M.Ba.

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