Faced with soaring prices, the choice of supermarket becomes crucial to preserve purchasing power. A recent study reveals the most economical brands in France. Discover the ranking that could revolutionize your races.
In a tense economic context, marked by persistent inflation, French consumers are more than ever looking for savings on their daily purchases. The choice of supermarket can have a significant impact on household budgets. A recent study conducted by UFC-Que Choisir in September 2024 sheds valuable light on the brands offering the best prices. This list of the cheapest supermarkets in France reveals surprising price differences between the different chains.
The study took into account a typical basket of everyday consumer products, including both national brands and distributor brands. The results show that some brands clearly stand out with their attractive priceswhile others charge significantly higher prices for similar products. These differences can translate into substantial savings for consumers over the year.
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The top 3 cheapest brands for shopping
At the top of the ranking, we find the discount brands which confirm their position as leaders in terms of low prices. The leading trio is made up of Leclerc, Intermarché and Carrefourwhich are distinguished by aggressive pricing strategies, particularly on private label products. These brands have been able to optimize their supply chains and negotiate fiercely with their suppliers to offer competitive prices to their customers.
Leclerc, in particular, maintains its leading position thanks to a consistent low price policy and a highly developed range of own-brand products. Intermarché and Carrefour follow closely, with relatively small price differences between them. These three brands have also focused on developing their loyalty programs, offering additional discounts to their regular customers.
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The surprises of the ranking of the cheapest stores for shopping
The study UFC-Que Choisir also reveals some surprises. Some brands traditionally perceived as more expensive have improved in terms of price competitiveness. This is particularly the case of Auchan and Casino, which have reviewed their pricing strategies to better meet the expectations of consumers seeking purchasing power.
Conversely, certain brands known for their low prices find themselves in the middle of the ranking, a sign that competition has intensified and price gaps have narrowed between the different players of the market. This development reflects a general awareness of the importance of making savings in consumer choices.
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