Become Zero tells the captivating story of one of the most powerful men on the planet, a billionaire philanthropist who decides to disappear completely, leaving his empire behind. In a final attempt to atone for his sins and explore the deeper meaning of life, he embarks on a journey where he must survive by giving up everything he owns.
This quest for freedom questions readers about their own dependencies and priorities in a world dominated by consumption and appearances.
Ready… set… search!
On January 11, 2025, for two hours, ten partner influencers hid in the city centers of ten large French cities. Each influencer worked in collaboration with a local bookstore, serving as headquarters for the operation. The challenge? Participants had to find them using clues broadcast in real time on social networks.
Each influencer took part in the game by hiding puzzles in their city. Using clues, participants had to solve these puzzles to find the influencer and the book! Here is an example in Paris:
The influencers involved, including widely followed literary content creators such as LANuit.Sera.Mots, Mademoiselle Lit, and Felix Felicis, leveraged their vast communities — representing more than a million followers — to find and motivate clue hunters.
-The objective of this experience was to recreate the world of the book by allowing participants to feel for themselves the tension and adrenaline linked to tracking and disappearance.
Ten independent bookstores, strategically located across the participating cities, played a vital role in this event, serving as both a base for influencers and a meeting point for attendees.
Photography: illustration, Alex Mihis, public domain
By Clotilde Martin
Contact : [email protected]
