to read (or get as a gift) if you work in communications

D-5 before the gifts are unwrapped! If you don't yet know what to give your nephew in com school, don't panic, here is a list of 10 that could really launch his career. First of all, it is good to clarify that this is not a ranking or a list of the best books on the web. We simply chose works that we read and which we liked.

Whether they address storytelling, the power of words, the world of advertising or copywriting, these books reveal a large number of secrets, advice or anecdotes that will feed your appetite for knowledge. As François Mauriac said: “Reading is an open door to the enchanted world of advertising.” Finally something like this…

The underside of advertising – Frédéric Aubrun

This book deciphers the current changes in advertising, between adaptation to new media and technologies. It explores essential concepts like advertising and hyper-advertising, providing an in-depth perspective on how the industry is evolving. A must-read to understand contemporary issues in advertising.

Le guide you copywriting – Sélim Niederhoffer

A bestseller with more than 13,000 copies sold, this work is a reference for mastering the art of copywriting. Sélim Niederhoffer, recognized expert, shares his proven STAR method, guiding you step by step to write convincing texts and use persuasion techniques effectively. A must-read for any aspiring copywriter.

Find the right word – Paul Rouaix

This dictionary of ideas suggested by words is a valuable tool for enriching your vocabulary and refining your expression. It helps you find the exact term for every nuance of thought, essential for precise and impactful communication. An essential companion for any communications professional.

Influence et Manipulation – Robert Cialdini

This fundamental work explores the psychological mechanisms of persuasion and influence. It will allow you to understand the drivers of decision-making and improve your communication strategies. Essential reading for sharpening your marketing and advertising skills.

B2B Talks

pub language – Babette Auvray-Pagnozzi

This book takes you behind the scenes of the advertising profession, revealing its practices and its emblematic figures. It offers a unique insight into the world of advertising, allowing you to better understand its codes and how it works. A stimulating read for any aspiring advertising executive.

Eat your soup – Vincent Balusseau and Wiemer Snijders

This book approaches communication in a fun and engaging way, using culinary metaphors to illustrate marketing concepts. The authors propose an original approach to understand how messages are perceived by the public. This is a great starting point for those who want to explore creativity in communication.

The world of advertising – Mark Tungate

Mark Tungate offers a fascinating insight into the world of advertising around the world. This book explores trends, iconic campaigns and key figures in the sector. By reading it, you will discover how advertising shapes our culture and influences our behavior, essential knowledge for any marketing professional.

Le storytelling – Sébastien Durand

In this work, Durand demonstrates the importance of storytelling in modern communication. He explains how telling compelling stories can boost consumer engagement and bring a brand to life. This book is a must-read for anyone who wants to master the art of communicating effectively through stories.

Graphic design manual – Timothy Samara

This manual covers the fundamentals of graphic design, a crucial aspect of visual communication in marketing. Timothy Samara offers practical tips and real-world examples for creating impactful visuals. By reading it, you will learn how to design materials that attract attention and convey your message effectively.

The magic words – Sélim Niederhoffer

In this work, Sélim Niederhoffer (him again!) explores the power of words in persuasive communication. It presents techniques for choosing terms that captivate and engage audiences. This book is essential for anyone who wants to improve their writing and communication skills.

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