An eventful start to the afternoon at the Montreuil Book and Youth Press Fair. Come for the launch of his book Succeed (Michel Lafon), the influencer followed by 7 million subscribers on Tiktok Shayvise generated a youth movement and forced the fair authorities to exfiltrate it.
“We were overwhelmed by the enthusiasm of the school public,” explains the bookseller of the stand, who found himself around the space already monopolized by sales of the book.Inoxtag », another influencer who is at the top of sales with his book Instinct for a week.
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« We were asked to no longer sell Instinct under penalty of closing the stand », fumes Elsa Lafon, boss of the publishing house, who deplores the lack of a space dedicated to personalities on the Montreuil site.
No problems with the influencer last year
However, the influencer was scheduled for a signing session this Thursday, like last year. “ This had not generated as much enthusiasm and therefore complications », laments the bookseller at the stand.
Opposite, the other publishers, notably from the Steinkis group, but also Castermann, could only endure the wave of young people who wanted to approach the star of social networks. “ We had to manage so that the children didn't step on each other “, evoked Guillaume Kappfrom Steinkis, who is relieved not to have had any injuries to report.
« After yesterday's power outage, it's a busy show », he comments.
The inauguration evening, scheduled for Wednesday evening, was rescheduled for Friday after a power outage in the area. The show is scheduled to continue through Monday's trade day, with numerous signing sessions planned over the weekend, but without Inoxtag.
