With his new work A thousand billion ribbonsLoïc Prigent delves into the fascinating history of fashion, between tasty anecdotes and historical analysis. We devoured it!
Loïc Prigent, an emblematic figure of fashion journalism, returns with an ambitious project: tracing the evolution of fashion from its beginnings to the opening of the first Chanel boutique in 1913. This book, the first in a series, explores the emergence of major fashion houses and the rise of an industry that shaped French culture.
Fashion, a mirror of history
In this essay, Prigent answers a central question: “How did fashion become what it is today? » Combining historical accounts and his witty style, he reveals the innovations that transformed couture. From Singer machines to department store windows, it shows how technical and commercial elements shaped a sustainable economic model.
The author also returns to iconic figures such as Empress Eugenie and the first celebrity buyers, while questioning the sometimes dark origins of luxury. For example, he highlights the role of cotton processed in Manchester factories, a material from slave plantations.
A unique tone for a complex subject
With his lively and spicy writing, Loïc Prigent does not just inform, he enchants. His observations shed new light on subjects that we thought we had already mastered. As he sums it up himself, fashion is “a mixture of frivolity and ingenuity. »
Available since October 9, 2024, A thousand billion ribbons appeals to both fashion enthusiasts and history buffs. By combining historical rigor and his biting humor, Loïc Prigent demonstrates once again why he is the best known fashion journalist in Paris and the essential reference in this field.
To extend the experience, do not hesitate to discover his previous works or his YouTube channel, Mood board!where he continues to decipher this universe brilliantly.
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