Choose a movie on Netflix? Openai AI for you

Finding the right film on Netflix is ​​sometimes like looking for a needle in a pixel boot. To change the situation, the platform takes out heavy artillery: a search for AI (artificial intelligence). And not just any. Openai techno is fueling this new experience! Here are the news.

Openai AI at the heart of the new Netflix experience

Now, no need to type blurred keywords or sail blindly. We can simply tell Netflix what we want, like a friend: ” I want a nervous thriller, but not too gloomy »Or« A romantic comedy for rainy Sunday ». The generative AI search tool, still in testing on iOS in Australia and New Zealand, transforms these blurred desires into ultra-targeted suggestions.

This feature is based on close collaboration with Openai, the company behind artificial Chatgpt intelligence. The bet is simple: replace tedious navigation with a natural interaction.

A more fluid interface to support AI

On the design side, it also moves. Netflix has rebuilt the interface on the Smart TV to better stick to this new logic.

• Icons ” Research “And” My list “go up at the top of the screen, just to gain readability.
• The contents are now accompanied by clearly visible tags as ” N ° 1 today »Or« Awarded at Emmy Awards ».

These visual benchmarks are part of the logic of the algorithm that learns, classifies and offers in real time. Navigation becomes more intuitive, less mechanical. Everything is thought of so that AI does the bulk of the work without the user having to force.

Tiktok experience, a showcase for recommendation intelligence

On mobile, Netflix pushes the experiment even further. A vertical feed, Tiktok style, scrolls extracts from series or films to discover. The objective? Capture the attention to theft, with the help of the AI ​​that chooses what ends of content deserve scroll. You can add to your list directly or share in a TAP.

This ultra-dynamic format becomes a natural extension of the intelligence of recommendation:

• It’s short;
• Pace ;
• Addictive;
• And guided by algorithms that really want to do well.

AI and personalization, response to a stagnation market

If Netflix pushes the AI ​​so much, it is not fair for the style. Behind the innovation hides a real business strategy. In the markets where subscribers growth slows down, the objective is clear: keeping users hanging. By simplifying their life, by reducing what is called fatigue of choice, artificial intelligence becomes a lever for loyalty.

The user is less passive. He dialogues, discovers, and stays longer. It’s a new way of interacting with a streaming platform. More intuitive, more personal, almost tailor-made. All that is missing is the possibility of paying your crypto subscription and everything will be perfect!

Netflix no longer wants to show you what is available. Thanks to AI, the company wants to understand what you are looking for, even if you don’t know how to formulate it too much. By associating with Openai, who wants to create his own social network, the streaming giant bets on a new generation of platforms: more intelligent, more fluid, more human … and it is probably only the beginning.

Eddy S.

The world is evolving and adaptation is the best weapon to survive in this undulating universe. Community Manager Crypto at the base, I am interested in everything related to the blockchain and its derivatives. In order to share my experience and publicize an area that fascinates me, nothing better than writing informative and relaxed articles at the same time.