With the car rates now in place, it was just a matter of time before we see the manufacturers start to increase the price of some of their models.
Ford has just announced that it became one of the first major manufacturers to increase price increases due to prices of 25 % imposed on the import of vehicles in the United States.
Ford thus increases the price of three models it produces in Mexico, the Mustang Mach-E electric SUV, the Bronco Sport utility, as well as the Maverick van. We are talking about an approximate increase of US $ 2,000 at the moment, according to an internal note that has been sent to the brand’s American dealerships, reports the Reuters site.
Le Ford Maverick | Photo : Ford
-The company’s decision occurs only a few days after having declared that the effects of the trade war launched by Donald Trump would add approximately 2.5 billion USD at the company’s overall costs for 2025.
Faced with uncertainty, the company suspended its forecasts for annual profits. Ford’s great rival, General Motors, also said that customs prices would cost him billions.
A spokesperson for Ford said the price increases will concern vehicles that were built after May 2 and who will arrive at dealerships at the end of June. He also added that the company had not yet touched all the bills of the prices to customers. We can guess that the situation will not be sustainable in the very long term.
In fact, if the prices continue, it will be necessary to expect other price increases and also that all the models in the manufacturer’s range is affected, in order to distribute costs through a family of vehicles, rather than a particular model.