Recently promoted to the head of the Maghreb management of a foreign multinational, an Algerian official saw his professional life taking a turning point as decisive as it is outstanding. This strategic appointment implies a change of residence for the Algerian, since the headquarters of this regional department is based in Casablanca, economic capital of Morocco. A displacement that could have aroused some apprehensions in view of the diplomatic context tense between Algeria and Morocco, but which ultimately turned into an surprisingly warm experience for the interested party.
Barely installed in the city, the new Algerian official was struck by the benevolent attitude of her interlocutors in Morocco. The contrast to certain perceptions relayed in the media has not escaped this freshly arrived setting. During an exchange with the editorial staff of Dnalgeria, she said she was sincerely surprised by the welcome that was reserved for her from the first days. “The Moroccans are very kind to me, they tell me that they like Algerians and they ask me a lot of questions about my country,” she obviously still marked by the spontaneous kindness of her new neighbors, colleagues and partners.
The company that uses it, while having a global scope, gives a strategic place in the Maghreb in its regional development. The choice of Casablanca as an operational base is not trivial, this city having been an essential hub for several years for multinationals operating in North Africa. This configuration naturally led the company to designate an experienced and familiar profile of regional dynamics. The Algerian official, by accepting this position, did not expect to experience such a positive cultural immersion, despite the sometimes sensitive geopolitical issues.
This appointment and this installation in Morocco also illustrate the challenges but especially the opportunities involved in professional mobility in the region. They emphasize how individuals can sometimes serve as discreet but powerful bridges between societies that official speeches tend to oppose. The testimony of this Algerian official reminds us that human relations, especially when they are spontaneous and authentic, often escape diplomatic calculations.
For this framework from Algeria, Casablanca therefore proved not as a simple place of work, but as a space for constructive exchanges, openness and peaceful coexistence. Far from a distant or cold welcome that some could have imagined, she found a warm atmosphere, punctuated by simple but significant gestures, sincere conversations, and a marked interest in the cultural ties between the two banks of the Maghreb. A daily newspaper which, for her, lives with astonishment and recognition, in a city where the cross -looking between Algerians and Moroccans seem, for once, guided by benevolence.
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