Decathlon Running, global exclusivity in Bordeaux
The very first Decathlon store dedicated to running will open its doors on Wednesday May 14, 2025 to the Sainte-Catherine promenade, between Lego and Citadium. This 160 m² store marks a New step for Decathlonwho chooses to focus exclusively on the universe of running.
The objective is to meet the needs of more experienced runners, often poorly served by the classic offer of the brand. « This store is designed to offer an unprecedented customer experience, with services adapted to running enthusiasts “Explains Simon, Decathlon marketing manager.
High -end offer and personalized services
Customers will be able to discover a Premium product rangeincluding renowned brands such as Asics, Brooks, Saucony, Hoka, Adidas, Salomon and Mizuno. No less 120 shoe references of foot racing for the road and trail for men and women will be available.
If the shoe is the star of the house – the nerve of war – the offer also includes technical textiles (shorts, t -shirts, rain clothes), accessories, a nutrition part and a whole electronic range with the famous sports watches and other objects dedicated to performance. The store will also offer Kiprun brand modelsequipped with carbon plates, intended for experts.
The first strides of a promising format
Another purely Bordeaux exclusivity? Decathlon Running Bordeaux will provide customers with a space dedicated to the analysis of the stride, with self-service carpets to test the shoes, accompanied by professionals.
Located In the heart of the Bordeaux city centerthis store aims to strengthen the presence of Decathlon already well-sought (5 stores in the metropolis including 1 City rue Sainte-Catherine) And to meet the growing demand of Bordeaux for specialized running equipment. « Bordeaux represents an excellent laboratory for testing this format, the practice of the race has exploded in Gironde from the COVID “, Underlines Simon.
With this conceptual and experiential format dedicated to expanding all over the world, the Favorite brand of the French confirms that she is more than ever in the race.
