The Mega Parc des Galeries de la Capitale, which has been in the fold of a new owner for a few months, intends to bet on continuity while reviewing pricing to offer more affordable options.
On October 1, the galleries of the capital and its amusement park passed in the hands of the Ontario Reit investment fund, as part of a transaction of a value equivalent to $ 325 million.
“We want to reiterate to people, really, that the park is a destination, that we consume it for several hours. There is also an entertainment offer that has been built over time here at the Galeries de la Capitale “, whether with the IMAX or the Bfly butterfly aviary, explains Stéphan Landry, former director general of the shopping center, who is now director of operations for Quebec and East of Ontario Reit.
The amusement park intends to reaffirm its “steampunk” identity with for example this new decoration element, a wall of clock supposed to evoke the idea that “time stops” at the mega park. Photo Stevens LeBlanc
Cheaper
In addition, changes have been made to pricing to encourage frequentation of the park during less busy periods.
“We do not increase the weekend prices. We lower them the week to promote access to people in the place, ”says Landry.
For example, the cost of the daily bracelet was revised downwards during the week. From Monday to Thursday, the economy is around 30%.
“Advantages” are offered at the end of the day, including Friday and Saturday, as well as for young children’s guides.
Photo Stevens LeBlanc
“Entrance is not more expensive than a comparable attraction, but when you look for a large family, it becomes more expensive. In our primary market, we wanted to say to these families: try to plan you; From Monday to Friday, there are great pricing options to allow you to come and have fun in the mega park and take a moment of family relaxation, “said Landry.
We are told that these promotions will end on June 19 for the high season and that we plan their return after the summer.
Photo Stevens LeBlanc
News to come?
The operation of an interior amusement park is a first for Primaris Reit.
-The group, which specializes in the acquisition of shopping centers, is however wrapped by this unique asset in the east of the country, insists Stéphan Landry.
A novelty, which could emerge in 2026 at the Mega Parc and which is estimated at $ 1 million, is on the drawing table, he reveals.
“We are to be finalized, I would tell you, the approvals of this project. […] He is on the very good path. ”
Inaugurated in 1988, the Mega Parc des Galeries de la Capitale was completely revamped in 2019 after major work lasted 16 months and cost $ 52 million. Photo Stevens LeBlanc
On the other hand, the Mega Parc intends to reaffirm its retrofuturistic identity “Steampunk” which was adopted in 2019 after a major metamorphosis of $ 52 million.
New characters will serve its promotion, among other things, will be used.
This theme wanted to be “a nod to the industrial past of Quebec City,” recalls Mr. Landry.
Old year old, the mega park accumulates 2 million visits.
Cost of the daily bracelet
For visitors of a height of 44 inches and more:
- The weekend: $ 37.99
- Monday to Thursday: $ 26.99
- Friday: $ 32.99
For visitors at a height of 36 to 44 inches:
- The weekend: $ 31.99
- Monday to Thursday: $ 21.99
- Friday: $ 26.99
Source: mega-parc.com
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