Lewis Hamilton hits gold with a new partnership
In a movement that has sent shock waves around the world of Formula 1, Lewis Hamilton has signed a lucrative multi -year partnership with the giant of collectibles, Fanatics. The emblematic runner caused a frenzy in London when he made a large entrance at the inauguration of the flagship store in Fanatics on Regent Street. The fans have gone mad, queuing in the early hours of the morning just to see the legendary driver.
During the event, Hamilton not only cut the ribbon to mark the official opening of the store, but also delighted fans by sharing overviews from his personal collection, which includes an impressive 400 helmets carried in his illustrious F1 career. The excitement did not stop there, because Hamilton announced its exclusive partnership for cards to exchange and collectibles with collectible Fanatics, which includes a special autograph agreement.
-This revolutionary collaboration between Hamilton and Fanatics is involved following a long -term renewal of agreement between F1 and the cards to exchange topps, also under the aegis of Fanatics. However, Hamilton’s partnership promises even more exclusive and high -value articles, including ‘Rares Rares maps highlighting objects worn as combinations and equipment, distinguishing them from standard F1 offers.
By reflecting on this partnership, Hamilton expressed his admiration for the vision and enthusiasm of the CEO of Fanatics, Michael Rubin, recalling his own days of childhood to collect stickers from the Premier League. The world champion seven times also made the headlines by ordering a record prize of $ 900,000 for a card to be exchanged F1, highlighting his immense popularity and his commerciality in the world of motorsport collectibles.
With this last adventure, Lewis Hamilton once again proven why he is not only a force with which it is necessary to count on the track, but also a pioneer in the world of sports marketing and collectibles. Fans and collectors will not fail to claim these exclusive articles, thus consolidating the status of Hamilton as a real icon in the field of Formula 1.
