BIHR has just announced an exclusive distribution agreement with Sidi, an Italian manufacturer of boots intended for the road and the all-terrain. From this month of May, Bihr will ensure the marketing of the brand in France and Belgium. This collaboration marks a new step for the Italian brand and for the offer of jolts of the wholesaler.
Bihr just formalized an agreement of partnership with the Italian brand Sidi. The distributor of pilot’s parts, accessories and equipment, thus becomes the exclusive distributor of the Sidi in France and in Belgium. From this month of May, Bihr therefore puts its logistics and its network of resellers to the services of the Italian firm. This trade agreement must to strenghten the visibility et accessibility of the products Sidi on the two markets concerned. This partnership is part of a strategy of development of the Italian brand outside its original market. Sidi is one of specialists Italians of the barrel and offers models intended for route like all-terrain. For its part, Bihr is one of main actors of the distribution in France and on several countries d’Europe.
Strengthen the presence of Sidi
This rapprochement is based on convergent interests. For Bihr, it is enrich son wallet of marqueswith products techniques qualitative. The arrival of Sidi boots complete Thus a range déjà structuredfor the route as for l’off road. For Sidi, this collaboration is part of a global plan of modernisation et optimization logistics. The company wants improve son service thanks to a new logistics center and a global improvement in its working methods. There quality of service is therefore at the heart of goals of two partners, with resellers and end customers. This partnership is therefore as much based on considerations commercial what strategic.
