Albasarí Caro (BBFW): “The participation of Vivienne Westwood is historic for our city, our country and our sector”

The Barcelona of Nuptial fashion has concluded its latest edition on a positive note with the objective of continuing to strengthen its position. The Barcelona Bridal Fashion Week trade show took place from April 23 to 27, 2025 with nearly 450 participating Spanish and international brands, specialized in nuptial fashion, ceremonial outfits and gala dresses and accessories. Albasarí Caro, who has managed the event since 2022, evokes with fashionnetwork.com the results of the last edition, marked by a reorganization of space and by the participation of the emblematic British house Vivienne Westwood

Fashionnetwork.com: What is your assessment at the end of this edition?

Albasarí Caro: We do not yet have the final frequentation figures but the assessment is very positive. For us, what matters is the experience of buyers, since the reason for living in the event is that visitors come to do business there. And the feedback that we have received is very positive, both concerning the new place and the selection of brands. Many visitors ask us to extend the event for a day to have time to see all the brands, but it is a difficult balance to find, because it represents a great investment in time and money.

FNW: How did you prepare this edition compared to the previous ones?

AC: We intended to create a very experiential moment in order to become an essential date in the calendar. To get there, we must provide impeccable service. We had a four -hour meeting with all the staff, or 500 people involved in the process.

The novelty of the year is that we were also able to invest in Barcelona’s Fira Pavilion 8, which allowed us to change the layout of pavilions 1 and 2 and to adopt a more logical distribution with a more fluid circular route. For this edition, we have created different atmospheres and brought a refined touch, with an inspirational and suction vision for brands of all prices. For this, we work with handpicked sponsors, such as Clau & Chloe, the high -end line of Casa Viva. We love the new space a lot and it has really pleased people. As for the parades, I had seen square podiums during haute couture and ready-to-wear in Paris and I told myself that we could do something similar here, with a point of view closer to fashion, elegant and with very subtle know-how.

FNW: Why this change of location?

AC: It’s a question of space. Until now, we have been in the Plaza Universe sector with a tent for backstage where 130 people had to hold between hairstyle, makeup and models, which was frankly inconvenient. With one more pavilion, we felt that we were going to be able to meet the need for growth in the living room area and have a more convenient space at the same time. But the two spaces have the same audience. Even if the pavilions are separated, we have turned off the tricolor fires so that people can cross from one side to the other without difficulty. When we cross, we see on one side the Torres Venecianas and on the other Montjuïc, it is a fabulous place.

FNW: The participation of Vivienne Westwood in Barcelona Bridal Night was one of the highlights of the event. How did collaboration with the brand go and what returns have you received?

AC: It was a historic moment for the city, the country and the sector. It is an event of great importance that an iconic and emblematic brand like Vivienne Westwood came here, with us. The collaboration was very fluid and good -natured. The brand has a team in its image, 40 young people, sparkling and very diverse, who came for the preparation process and worked at the commercial showroom. For us, this is the formula to respect, those who parade must also have a stand, because the goal is to sell. In the end, the key message of Vivienne Westwood, it is “I get married with who I want, as I want, when I want, I love myself as I am and if it does not please someone, I don’t care”, and I think it went well in the city and all over the world.

FNW: big fashion names like Viktor & Rolf, Elie Saab, Giambattista Valli and now Vivienne Westwood have already participated in Barcelona Bridal Night. What does the future reserve?

AC: We always want to surprise. After Giambattista Valli, who works with very classic and elegant cuts, we thought about how to go further and we concluded that the moment was ideal for Vivienne Westwood to give a kick in the anthill and upset Barcelona Bridal Night. For 2026, we have already selected the next guest designer, but I cannot yet reveal his name. We already think of 2027.

FNW: In recent years, several very renowned brands such as Pronovias and Rosa Clara have suspended their participation in the event. Others incorporated there. How do you analyze the situation and how do you select new brands?

AC: Above all, as a living room, the important thing for us is that the brands are present if it makes sense for them at the strategic level. Our door and our heart remain open to brands like Rosa Clara and Pronovias, but it may not be the time for them to be here. But on the other hand, we have an ecosystem of brands that we have created and on which we have bet, which work by themselves and offer a different vision of the bride to buyers.

As for the selection of brands, we are lucky to have a waiting list and to be spoiled for choice. We want to surprise and offer a variety of interesting brands. This year, for example, we have three new Australian brands or Wang Fend, a very powerful brand in Shanghai who decided to parade in Barcelona, ​​which is pride and a privilege for us. In the exhibition area, we have around 450 brands, which have been handpicked to offer buyers what they are looking for. We want to create links and discover new brands. We do not want to always have the same brands from one year to the next, we need a balance between strong and diverse brands.

FNW: Where is the internationalization strategy?

AC: As in other years, we have had many buyers from Italy, the United States and the United Kingdom. We even had a stronger traffic from the United Kingdom, a market already rather consolidated for us, because this year, the White Gallery wedding fair did not take place and there is a report of attendance. A collaborator reopened to us the doors of the Middle East, whose buyers had ceased to come after the Pandemic of Covid. Our team has traveled and had many meetings, because the most important thing for us is to recruit buyers. But it is a global effort and the exhibitors themselves are those who bring us a lot of international crowds.

FNW: What is the current situation in the sector worldwide and how is Barcelona positioned with this meeting as a reference event in the wedding sector?

AC: global level, there are a lot of uncertainties and economic instability, but people will always need an annual meeting to meet and make the network. Not only to buy and attend the parades, but also to live this atmosphere and meet its partners. This is where the synergies between brands are born. For the moment, I think it is undeniable that this Barcelona meeting is the fashion week not to be missed in marriage and we want to consolidate our position.

FNW: What are the objectives of the next editions?

AC: We want to strengthen our position and consolidate our growth. I don’t think I continue to grow by adding another pavilion. There will be a rotation of the brands and we will organize ourselves according to what the market requires. We must have economically organic and sustainable growth. It is also true in fashion, it has the impression that if the figures do not progress from one year to the next, it is something happening, but in reality, you must first consolidate. With this reality in mind, we will continue to search for buyers for the next editions. We also want to enhance the evening outfits more, even if the wedding dress remains our core business. The cross -selling of dresses for bridesmaids and accessories also has a very important weight.