New trends generated by artificial intelligence have emerged on social networks. After the images inspired by the Ghibli studio, the “Starter Packs” are all the rage. But behind fun a size concern points to the tip of its nose: the massive energy consumption that these creations imply.
After the wave of Japanese images like the Ghibli studio, it is the turn of the “Starter Packs“To invade social networks. These images represent a figurine -style person, surrounded by objects symbolizing his passion, his profession or his lifestyle, all presented in a plastic packaging, like a toy in store.
Funny, offbeat, touching and above all very shareable, these creations have conquered thousands of Internet users, influencers, personalities, brands and even elected political elected officials. Their success is explained by an ease of use: it is enough to go to an artificial intelligence platform, to enter your first name, a short description and to add a photo.
If this trend amuses, it once again raises the question of the environmental impact of artificial intelligence. The generation of these starters requires the activation of many servers around the world, which leads to an increase in electricity consumption, especially when the trend becomes viral. Faced with the overheating of its servers, Chatgpt even had to impose a limit of use. Put the AI tools requires a very important calculation force, making the machines (the servers) even more energy -consuming.
Alarming figures
According to several estimates, the generation of a single image consumes as much energy as the complete recharge of a smartphone and would require between 1.8 and 12 liters of water. The International Energy Agency provides that the electricity consumption of more data centers would double by 2030. To give an idea, in 2023, the Google data centers absorbed 24 billion liters of water, the equivalent of 9,600 Olympic pools.
Know all the same carbon footprint (CO2 rejection), in the current state of estimates and taking into account the great possible variations, the manufacturing by the AI of a “Starter Pack” type image corresponds to a video streaming period (watch a series on RTL Play or Netflix, for example) going from Less than a minute at about 10 minutes.
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