On the occasion of the Miami Grand Prix, the Lego group and F1 unveiled 10 life -size single -seats, led by the F1 pilots during the parade. An unforgettable parade since it finally turned into a very funny race for the 20 pilots, each single-seater that can accommodate the two pilots of a team.
Drawing their inspiration from the LEGO F1 Speed Champions range, each model is made up of almost 400,000 bricks, weighs 1,500 kg and can reach a speed of 20 km/h (see other photos below).
This presentation marks several large first for the LEGO group: this is the first time that the brand has created several lego size models controlled simultaneously, and also the first time that different formula 1 pilots take the wheel of these vehicles at the same time.
These prowess in design and engineering are the fruit of the work of a team qualified by 26 designers, engineers and LEGO designers, who worked for more than 22,000 hours in the Kladno factory, in the Czech Republic.
Designed on an almost identical scale to that of a real formula 1, each replica also resumed the unique details of a Formula 1 car, including the logos of sponsors and Pirelli tires.
“Within the Lego group, we are still trying to explore new possibilities,” explains Julia Goldin, product and marketing manager of the Lego group.
“This last creative feat testifies to a unique collaboration between the Lego group, Formula 1 and its 10 stables. We know that the pilotable models fascinate our fans and we are delighted to be able to reveal the 10 vehicles at the same time. We hope they will each inspire to realize that, thanks to imagination and some Lego bricks, everything becomes possible.”
Emily Prazer, Commercial Director of Formula 1, said: “Formula 1 embodies innovation and exceeding the limits, and it was fascinating to see a new striking step for our discipline, with these incredible constructions traveling the circuit in the hands of the best pilots in the world. Thanks to our partnership with the Lego group, we have the opportunity to add a playful dimension to the Grand Prix, while attracting new audiences. We are impatient to discover the next projects that we can carry out together.”
At the end of this event in Miami, the 10 life -size cars will start a world tour. Its objective will be to bring families and children closer to the action on the track. And Lego already promises it: they will appear again during future races and major F1 events! For new, so fun parades?
