When the time of the TV or radio advertising break is coming, I change jobs. I hate getting the baby who I don’t need.
But even if I handle advertisements (in general), that has not prevented me for years from having the greatest admiration for advertisers. Those who are good are very good! And we must admit, in recent weeks, our Quebec advertisers have outdone themselves!
They have it, the business!
At QUB Radio at 99.5 FM, I have done interviews with the ideators and creators who have put forward three advertisements out of the ordinary in recent weeks.
Here is my personal record:
1- Admit that you too have overturned on advertising for the North Shore! I still laugh. They asked the Norwegian actor Mats Eldøen, who has a real good Scandinavian head with his beard and athletic physique, to make the new Côte-Nord tourism advertising campaign. The guy praises forests, fjords, rivers … But he realizes the very end that he is not in Norway but on the “Kotnor” (pronounced with a big Scandinavian accent)!
An ad that makes us laugh and tells us things and that calls on our nationalist feeling, it is called “check all the boxes”. (La Bande agency)
-2- When the Warrior Sports sports equipment has signed a contract with the Demidov half-god, they announced it with great fanfare by having only 93 electoral posters of the young Canadian recruit, which bears the number 93. In the middle of the electoral campaign, the posters really looked like a candidate, especially with the double-way slogan: “There for the Canadians”. No wonder also that the charismatic (hum, hum) Mark Carney has taken up (plagiarized) the poster and the semidov slogan. But the Russian player’s poster was so beautiful, so original, the execution was so perfect that all the posters were stolen by amateurs. This is why the poster that Sacha Ouimet (by Warrior Sports) gave me, which was signed by Demiidov and that was auctioned to QUB was sold for $ 5,500 to Matthieu Allaire to raise funds to provide, the organization that takes care of prostate cancer. (Agency K72)
3- And then there is the Rona ad, who takes up the song in her own way My Sharona from The Knack group. What a blow of genius! In addition to being a ear worm, it’s charming, endearing and frankly brilliant! I found it absolutely hilarious to learn on Saturday by reading The newspaper That Rona employees are now having fun adding the name Mike on their first name label. They are all Mike! (SID LEE agency)
The Quebec Code
My dear advertising. I like your imagination, your audacity, your humor, your cultural winks, I like you to push your customers to go off the beaten track.
To make a good ad, it just takes a spark, an idea of starting. In advertising jargon, it seems that you call it “insight”.
To make an excellent ad, it takes excellent “insights”. And your pubs, when they hit hard, are part of our common culture as much as song or cinema.
Come on, let’s all sing in chorus: Mamamamike at Rona!
