A name change in real estate agencies Stéphane Plaza? Here’s what they could be called

It was complicated to bear this name for certain agencies. They will be able to change it.

Stéphane Plaza France announced this Thursday, April 17, 2025 that real estate agencies of the franchisee network will be able to choose to change their names For a new brand that the group will launch, without deleting the brand that bears the name of the old star of M6 condemned.

The conviction on February 18 to one year in suspended prison sentence by real estate agent Stéphane Plaza, for recurring domestic violence on a former companion, tarnished the image of his brand. Stéphane Plaza disputes this decision and an appeal trial will take place.

Losses of money

Several real estate agents have testified to AFP of loss of turnover since the start of accusations of violence against Stéphane Plaza, and wanted to leave the franchise.

In a statement released Thursday, Stéphane Plaza France, which operates the franchise “Stéphane Plaza Immobilier”, announces “expand its offer with the launch of Sixth Avenue, a new brand to meet market transformations and the expectations of part of its franchisees”.

However, the page is not shot

But the president of SPF Gilles Charron says that The group does not want to “turn the page” However.

Stéphane Plaza Immobilier remains and sixth avenue settles independently and independently while being complementary. The network will therefore now be made up of these two brands.

SPF invited each franchisee “to analyze its local environment and to choose the brand that best corresponds to its strategic positioning”.

Gilles Charron clarified that Stéphane Plaza, who has a quarter of the shares of the network made up of 527 agencies, “remains exclusively involved in Stéphane Plaza Immobilier”, and that the M6 ​​group supports the launch of sixth avenue.

Source: AFP.

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