In recent years, many brands are experiencing big difficulties. And the least we can say is that many of them have no choice but to close their stores. A real blow for employees, but also for consumers.
Popular brands in great difficulty
Inflation has continued to persist in recent years and has a real impact on the purchasing power of consumers. The latter decided to limit their purchases. To save money, several also go to platforms at very affordable prices.
This is particularly the case with Temu, Amazon or Shein, for example. With the rise of e-commerce, physical stores also begin to Gradually lose their appeal. One thing is certain, consumer habits have changed.
The brands also have a hard time adapting to all these changes. This is even the case for very popular brands. Many of them have experienced fairly difficult periods in recent years.
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Several brands have had no other choice but to close their stores. These difficulties no longer affect only small independent merchants. Large chains that thought they were untouchable must also cross this storm.
The ready-to-wear sector is also experiencing the largest complications in recent years. Gap, for example, disappeared in 2021. Camaïeu followed in 2023. Kookai, André but also Burton followed the same sad path.
It seems that Zara finds herself in a fairly difficult posture. Like other brand, the brand should close several stores this year. Unfortunately, the giant C&A follows the same trajectory and announced the closure of 24 shops.
Points of sale that will close
House and decoration brands also face upheavals. This is particularly the case of habitat which left the market in 2023. For its part, Casa faces a receivership and seeks buyers.
Faced with the meteoric increase in action, Gifi also has trouble maintaining its course. The brand should also close 100 points of sale by 2027. Supermarkets are also found in this situation.
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As a reminder, the musketeers – Intermarché bought a large part of the Casino stores in 2023 with Auchan. On the other hand, he will finally separate from around thirty stores deemed unprofitable.
In the coming months, several Intermarché stores should also close their door. For his part, Auchan has already had to sell several points of sale to the U system. DIY sector is also found in a complicated situation.
The Castorama brand would also have decided to review its strategy so as not to go to a closure. The Fnac-Darty group would also plan to close several points of sale before the end of 2025. The goal? Strengthen its online presence and in major cities.
