Manage your automation revolution.
Frédéric FaivreGenerative AI consultant and former advertising (Granada & Sparks / .Becoming but also Splio), publishes “Become an IA-READY agency-10 key steps to succeed in your transformation by AI into marketing and communication ”. Available since April 22, 2025 on Amazon, this practical guide is aimed at communication professionals wishing to integrate artificial intelligence without denying their culture and their creativity.
The author, who has accompanied agencies for two years in their transition to AI, observed teams marveling, doubting and reinventing himself. But he also saw leaders find himself blocked, not knowing where to start. This book was born from these meetings and aims to structure the digital transformation of agencies without sinking into the trap of technological excess. “” It is not a techno manifesto, nor a magic user manual “, Precise Frédéric Faivre. On the contrary, it is positioned as a pragmatic guide and centered on humans.
The book is cut into ten clear steps, each accompanied by checklists of concrete action to be implemented. Frédéric Faivre Addresses various themes: Ethical governance of AI, intelligent automation, integration of AI into creative processes and the reinvention of customer relations through the marketing of hyper-conversation. The objective is to help agencies to move forward at their own pace, while preserving what makes their strength: their creative DNA, their talents and their singularity. “” “The real challenge is not to use AI. It is to integrate it without getting lost”He explains.
Among the strengths of this guide, Frédéric Faivre insists on the complementarity between humans and AI. Artificial intelligence should not replace humans, but help them free themselves from repetitive tasks to focus on innovation and creativity. He invites agencies to rethink their way of working and actively rethink their approach to creativity and interaction with customers.
The book is therefore aimed at agencies and professionals who seek to anticipate future issues, making crucial decisions now to remain competitive in a constantly evolving landscape. Frédéric Faivre Also offers personalized conferences, training and masterclasses to go further in transformation, while preserving the culture and critical minds of the teams.
