The number of nights of domestic tourism in classified hotels reached around 8.5 million in 2024, representing 30% of the total recorded in these establishments, the Minister of Tourism, Crafts and the Economy indicated on Monday social and solidarity, Fatim-Zahra Ammor.
During an oral questions session in the House of Representatives, the minister stressed that the main issue is to “promote internal tourism throughout the year, and not seasonally, in order to allow Moroccans to benefit from the tourist attractions of their country.
Domestic tourism, she continued, has become a fundamental pillar of the national tourism sector, highlighting its growing importance during the health crisis linked to the Covid-19 pandemic.
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In addition, Ms. Ammor clarified that the roadmap 2023-2026 has dedicated two thematic sectors to internal tourism (“Seaside” and “Nature & discovery” with the aim of developing new tourism products adapted to the purchasing power of Moroccan tourists, while benefiting from cross-functional sectors and structuring projects .
-The minister also indicated that this roadmap includes a set of measures aimed at improving connectivity between the different Moroccan tourist destinations in order to open up certain regions.
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Among these measures, Ms. Ammor cited the launch of new domestic airlines, the encouragement of investments in the tourist products most demanded by Moroccan tourists, as well as the strengthening of the promotion of internal tourism through the “Ntla9awfbladna” campaign. .
