They are all there. The major French brands of jewelry, cosmetics, watches, optics and spirits are displayed, without exception or almost, in this large room which serves as a showroom for the Formes et Sculptures Industrie (FSI) teams, within the company’s site. in Bléré.
It is here that the company has its head office, and where three quarters of its workforce work. “Bléré includes its own factory. We have a second in Sartrouville, offices in Paris, other sites in the Paris region as well as two entities in Asia and two partners in Serbia and China, with whom we work in exclusive partnership.list Camille Flahaut, general manager of the Bléré factory and deputy general manager of the group.
Forms and sculptures Industry employs 150 people in Bléré.
© (Photo NR, Julien Pruvost)
Real know-how and flexibility in the face of competition
FSI designs, creates and develops merchandising materials and point-of-sale (POS) advertising in the luxury sector. “The goal is to make customers’ dreams possible. To design their image so that it is technically viable and finally to produce it. We are known and recognized for treating five-legged sheep. It’s our know-how, our reason for being, what makes the difference. We are the smallest in the business. We are more agile. French image and design also play a role”she supports.
Know-how is an asset of the company.
© Photo NR, Julien Pruvost
Competition is however severe, and FSI, despite the relationship of trust maintained for years with its clients, must prove itself with each ephemeral campaign: Mother’s Day, Christmas, etc. “Today, we make 70% ephemeral products and 30% permanent products in Bléré. The goal is to reverse the numbers”announces Camille Flahaut. For economic reasons – “we are questioned every time on the ephemeral while we have contracts of three to seven years on the permanent” – but also corporate social responsibility (CSR).
Grow while respecting the environment more
If metal and lacquered wood are used on permanent equipment, cardboard and plastic flood the ephemeral market. “To find new materials, we developed and patented a cellulose machine. Since last year, it has been operating without adjuvants and produces no waste or waste. On plastic, we are 60% recycled material and we will be 100% in 2026”promises the manager.
On the right, a cellulose piece alongside its plastic twin.
© (Photo NR, Julien Pruvost)
She hopes to soon “complete the virtuous circle to recycle everything. We work with La Boîte d’à passant. We plan to go further together to recover the parts, dismantle them, recycle them or recover them to then resell them on a marketplace. »
There are 130 of them working on the Bléré site in production.
© Photo NR, Julien Pruvost
FSI has also initiated a “major industrial transition project. We have invested in modernizing our machinery, with technologies that consume less energy, are cleaner and without pollutants or chemical inputs”continues Camille Flahaut, who plans to hire 120 people by 2030 to support “a strong desire for growth. Finally, there are plans for external acquisitions to nourish the group with related professions. »
Forms and Sculptures Industry, 4 rue Alfred-Nobel, 37.150 Bléré. Such. 02.47.30.21.21, www.formes-sculptures.com.
Manager: Camille Flahaut, general director.
Workforce: 200 people, including 150 in Bléré.
2023 turnover: 50 million euros, including 20 to Bléré.
