It takes nothing and a lot for the oldest champagne house to change size. This is due to the fact that the public, who had to register to visit, can now spend time without warning, seven days a week, all year round or almost. Ruinart, founded in 1729 in Reims, took this step on October 5, unlike the vast majority of champagne brands. And then she thought big.
Three years of work have turned the visitor experience upside down at Ruinart headquarters, at 4, rue des Crayères, a 2.5 hectare site on the heights of Reims. Until now, he had to register to discover, in a small group and with a guide, the thousand-year-old chalk pits, 35 meters deep, where millions of the house's bottles improve in the cold before being marketed.
From now on, the visitor is invited to have a global experience of the house. As soon as he walks through the front door, he takes a beautiful path winding for 100 meters between two white sprayed concrete walls, before arriving at the Pavilion, a powerful and airy building designed by the Japanese architect Sou Fujimoto.
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