It was in the Saguenay-Lac-Saint-Jean region that Anne-Marie Dassylva began her career in law. She began her professional career as a prosecutor for criminal and penal prosecutions in Roberval and Chicoutimi.
Anne-Marie then knows that she hasn’t really found her passion, but still loves what she does, enough to do it for a few years.
However, the world of arts and culture appeals to her, even if she recognizes that she does not have the artistic talents to shine there. By choosing to settle in Montreal, Anne-Marie got closer to this environment and obtained a job in a civil law firm in the metropolis. This led him in particular to work more on the analysis and drafting of contracts, something which is very useful to him today.
From there emerged an opportunity for Anne-Marie to become comedian manager for ComédiHa!, a position she held for three years. Until the pandemic and the pause on this environment.
Anne-Marie takes this opportunity to reflect on what comes next. This is when the idea for Dass Much took shape.
Dass Much
The idea behind Dass Much is to represent content creators from different fields. The catalog of artists is varied so far, with Andréanne Marquis from Womance and Sans-Façon Cosmétiques, Frédérike Lachance-Brulotte from Folks and Forks, Charlotte Bouvier, Jérémie Latreille, Le Fit Cook, and Martin Goyette from Guide de survival pour single parent, for this agency which is celebrating its first anniversary.
“The world of content creation and influencer marketing came to me and I was really hooked. I really like working in this environment, I like everything that involves career development, I find that there is a lot of potential, and at the same time, it is something quite new,” notes the trained lawyer on the other end of the phone.
The signing of Andréanne Marquis was announced on the first anniversary of Dass Much. (Erick Labbé/Archives Le Soleil)
The supervision of content creation is built little by little. Anne-Marie wants to actively participate in the legal and ethical framework of this booming ecosystem.
“Like any artist, when you create a work, you have to protect it. Content creators are no exception to this. We must make sure to govern these uses.”
— Anne-Marie Dassylva, artist manager
The publications, videos, photos that influencers make for companies must have precise frameworks, particularly on the platform of their use, or the time of their use. Negotiating prices is also something important for a content creator.
Anne-Marie assures that her 13 years of practice serve her a lot in this part of her work where she can negotiate “ferociously”. According to her, many influencers do not evaluate themselves at their true value.
“My job is to analyze the contracts with them. Even if sometimes the contract is interesting, it fitte with their values and that the money represents the fair value of what they create, I have to check that everything is aligned to seek the best conditions for them,” she emphasizes.
Fréderike Lachance-Brulotte is also represented by Dass Much. (Patrice Laroche/Archives Le Soleil)
Over time, the agency’s clients diversify and so do its services. Anne-Marie is taking advantage of this first anniversary to officially launch her writing, editing, and legal support services for agencies or content creators, even though she has been doing it for some time.
For the future, Anne-Marie would like to work with even more “extraordinary” content creators, but wants to keep her client list quite small, to be able to ensure that she offers them good representation.
