If Monique Brajou, notary in Hardelot for almost forty years, confirms this Covid effect on the real estate market, she points to another, just as impactful: the Macron effect. “Here, we call this phenomenon real estate Macronie”she smiled. An effect linked to these hundreds of photos and articles on the presidential couple’s vacation in Le Touquet where the first lady owns a house: the Villa Monéjan (contraction of the first names of her parents, Simone and Jean Trogneux), an elegant stylish house Anglo-Norman, emblematic of Touquet-Paris-Plage, located in the Quentovic district, in the heart of the “golden triangle”.
From the first presidential campaign
“La Macronie has changed the real estate market in Le Touquet from the first days of the first presidential campaign of 2017, reminds the notary. The press, in fact, talked about their family vacations and weekends, their bike rides or on foot… They were photographed here and there. And this has propelled the station, its shops, its restaurants, its entertainment…” But her neighbors too… According to her, it’s even more in Hardelot, “the little sister of Le Touquet, a quarter of an hour away by car”that the phenomenon has grown, with price levels not being as high there, leaving plenty of room for maneuver. “Over the last five years, Hardelot prices have soared, confirms Monique Brajou. 46% for apartments and 27% for houses. But they had already boomed quite a bit before.”
The prices of apartments on the Coast? They continue to climb faster than the national average
In ten years, the average price of apartments has increased by 80%, that of houses by 36%. “You can enjoy Le Touquet without living there, she concludes. We spend beautiful moments there, then we return to the tranquility of Hardelot, its conviviality, its inhabitants who greet each other…” With the fact that the Golf courses of the two resorts (45 holes in Le Touquet, 36 in Hardelot) belong to the same Boissonnas family within its Open Golf France Group, “what creates connections.”
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