Why did Donald Trump choose to “go” orange? Its spectacular transformation over the years

In 2017, Donald Trump is more platinum, his complexion more golden than pumpkin orange. But its visual identity is already well constructed. ©AP

Questioned by the tabloid The Mirrorprofessional makeup artist Safia Cox believes that he has an increasingly heavy hand on self-tanning and tinted products because as the years go by, the soon-to-be octogenarian has “a little less confident in his appearance, as he gets older“, explains the make-up artist.

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An image that has become iconic

To this, it must be added that he has a strategic interest in remaining orange: his complexion has become one of his distinctive signs. This unique look makes him instantly recognizable. We know well that in politics, image and consistency in appearance play an important role.

With his rather inflated ego helping, the business magnate turned president takes care of his vanity and his coquetry… not hesitating to have his teeth whitened in the photos he posts of himself on his Instagram account.

Changing the color of her face to make her “like everyone else” would make her lose personality and could break her visual identity, this “Trump brand” which helped to make him famous, explains John Daumas, image specialist. .

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Self-tanners galore

Most experts agree that Trump mainly uses self-tanners (along with a few lesser UV treatments) to achieve this particular complexion. He even abuses more and more the use of “self-tanner, mattifying tinted cream and bronzer powder”, guessed for the Mirror a professional makeup artist.

For Donald Trump, this look is much more than just a style effect; it is an integral part of his public image. The golden complexion, which recalls “good health” (at least according to him), may play a role in his media appearance. (Photo Chip Somodevilla/Getty Images/AFP) Republican Presidential Nominee Donald Trump Holds Election Night Event In West Palm Beach ©2024 Getty Images

However, among fair phototypes, the effect is often much more orange than tanned, golden or coppery. If you regularly add too generous a quantity, the orange intensifies… you move on to carrot, tangerine!

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Under the spotlight of the cameras, the effect stands out even more: a saturated effect which delights the man who wants to be seen.

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The contrast between his orange face and the lighter outline of his eyes is also striking. This is probably a side effect of this excessive use of self-tanners which cannot be applied to this area and a bit of wearing anti-UV glasses.

Some American media who have dissected her look (like People) even believe that it is a deliberate choice to accentuate the intensity of her look.

Donald Trump was widely parodied following his statements on Haitian migrants during the debate against Kamala Harris
Donald Trump was widely parodied following his statements on Haitian migrants during the debate against Kamala Harris ©Printscreen Twitter

As for Donald Trump’s hands, they are far from turnip white, but they are no more carrot orange! Their tone probably comes from exposure to artificial UV rays and betrays their natural skin color.

And his hair?

How can we explain Trump’s Playmobil-style helmet with its signature fuse, unusually long and placed without being on the forehead? The particular appearance of Donald Trump’s hair has always caused a lot of discussion, especially since he publicly maintains that his hair is natural.

Donald Trump let star presenter Jimmy Fallon mess up his hair in September 2016. A buzz that is unlikely to happen again. At 78 years old, a former president on the steps of his 2nd term, however impetuous he may be, must protect his image...
Donald Trump let star presenter Jimmy Fallon mess up his hair in September 2016. A buzz that is unlikely to happen again. At 78 years old, a former president on the steps of his 2nd term, however impetuous he may be, must protect his image… ©Printscreen Youtube

Hair specialists have taken up the issue and are talking about all-out techniques which sometimes contradict each other, which does not go in the direction of shiny, thick hair… His ritual would be a backcombing style of styling, maintained by a lot of hairspray and textured with volumizers. He certainly adds some targeted treatments (hair fiber densifying products) to thicken. Finally, regular coloring to have that reddish blonde that matches your complexion.

And before… tanned but not too much

It was in 1999, with the woman who was still called Melania Knauss. More natural reddish-blond hair, dyed
It was in 1999, with the woman who was still called Melania Knauss. More natural reddish-blond hair, healthy-looking complexion, remarkable highlights: the beginnings of Trump’s signature style. ©AFP

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