While paper catalogs are gradually being abandoned by major brands for ecological and regulatory reasons, TV channels hope to benefit from budget deferrals for advertisers in the distribution sector. It is in particular with this aim that TF1 Pub has set up this partnership with Armis, the objective of which is to allow mass retail brands and brands to communicate in a “geotargeted” manner on their promotional operations throughout the world. TF1+ on connected TV.
Tools that rely on Artificial Intelligence
“Our strategic collaboration with Armis revolutionizes in-store advertising“, estimates Adam Marki, the Digital DGA of TF1 Pub. In fact, thanks to the tools based on Artificial Intelligence developed by the French start-up, front page advertisers will be able to benefit from a new solution to facilitate the communication of their commercial promotions, Armis, created in 2016, indeed offers a. campaign automation tool localesincluding the creation of video spots, their distribution and geolocalized optimization.
“The partnership established between TF1 Pub and Armis allows brands to benefit fromprivileged access to TF1+ inventories and resourcesto make the most of the opportunities offered by connected TV, whether in terms of coverage, proximity to catchment areas, or in formats“, details TF1 Pub, specifying that a recent impact study carried out for a brand demonstrates that the promotional campaigns operated by Armis on TF1+ on connected TV made it possible to generate for the brand concerned an image gain of +14%while increasing its attractiveness 17%.
-Up to 35 million monthly streamers on TF1+
This announcement follows several strategic partnerships announced in 2024 in the field of “retail media” and the enrichment of the targeting capabilities of TF1's advertising network, in particular with Sirdata and with Unlitail, the exclusive advertising agency of the Carrefour group. “In a market where nearly 90% of homes are equipped with a CTV, TF1+ has established itself as the leading French streaming platform with up to 35 million monthly streamers.“, reminds TF1 Pub, while the TF1+ platform has just celebrated its first year of existence.
ALSO READ: “A real accelerator for our business!”: Segmented TV and TF1+ boosted traffic in Tape à l’Œil stores by 24%”
Related News :