Publication of the book “I have a job in communications. focused on the strategic and operational missions that make up the daily life of communicators, both at the advertiser and at the service provider, thus making it possible to classify professions into 4 types. This guide is made up of around forty detailed job descriptions to enlighten the reader on the development prospects for each function. The book also includes practical checklists, additional information and advice such as places to practice these professions, sector trends, skills, keywords for applying for a job in communications, and has a glossary. This one wants to be “useful for communication students, recent graduates and current communicators, as well as all professionals looking for career development.” His ambition? Allow everyone to find the job in the company that suits them.
The book was written by Serge-Henri Saint-Michel, strategic planner and marketing consultant. After spending nearly 20 years in agencies, he is now a strategic planning consultant for SMEs and SMIs, as part of Marketing-PME, which he founded in 2007. He is also founder of Ateliers-Prepa, preparations in the CELSA, License 3 and Master 2 competitions; co-founder of Marketing Communication Academy andpublisher of Marketing-professionnel.fr. At the same time, he is a teacher in various higher schools, such as theParis Descartes University, Inseec MSc & MBA, the Ecole Supérieure de Advertising (ESP), and even CELSA.
