The CEO of TF1 wants to accelerate the monetization of the free streaming platform by offering a complete range of advertising solutions and technological tools.
At the time of its launch, on January 8, TF1+ put all its weight into winning over viewers. With the ambition of quickly popularizing this new service among the general public, presented as « the first free streaming platform in France ». Now, the Bouygues subsidiary is preparing to launch the second stage of the TF1+ rocket. Now that its awareness rate exceeds 80% and the audience reaches nearly 33 million monthly visitors on average in the first half of the year, according to Médiamétrie, the platform can focus on the monetization aspect. In other words, « develop TF1+ in a logic of industrial strategy vis-à-vis the advertising market », declares Rodolphe Belmer.
« TF1+ was designed to offer a quality experience to consumers, similar to that of all major video streaming platforms. But, from its conception, we also…
This article is reserved for subscribers. You have 85% left to discover.
Do you want to read more?
Unlock all items immediately. No commitment.
Already subscribed? Log in
