Will Kendrick Lamar have the most brilliant fashion performance at the 2025 Super Bowl?

The 2025 Super Bowl has its star: it is Kendrick Lamar. Aged thirty-seven, the rapper was entrusted, by the National Football Association, with the show which accompanies halftime of the match, one of the most watched in the United States… and throughout the world. From Michael Jackson (in 1993) to Madonna (in 2012), via Beyoncé (in 2013 and 2016), Kendrick Lamar is part of one of the most prestigious lineage of American singers. The performer with dozens of awards (we no longer count his Grammy Awards or his Billboard Music Awards) knows this well, and was also pleased with the thing with a short video posted on Instagram, where he appears in front of the stripes of a huge American flag.

At least 3 million subscribers waiting

Results ? There are more than 3 million subscribers to welcome the show scheduled for February 9 at the Caesars Superdome in New Orleans, Louisiana, where the 2025 Super Bowl is being organized. If this is the first time that Kendrick Lamar is at the top of the bill, this is not his first appearance at the Super Bowl: we still remember the incredible casting of the 2022 edition which brought together Eminem, Kendrick Lamar, Dr. Dre, Mary J. Blige, 50 Cent and Snoop Dogg at SoFi Stadium during halftime of the game.

If this new edition of the most intense moment in pop culture is creating so much attention, it is because Kendrick Lamar’s style is being scrutinized as closely as possible. From his street style outfits to his presence at Chanel haute couture shows, pearl necklace around his neck, the singer knows how to perfectly play with his image and his look. His appearance during the Glastonbury festival, wearing a creation by the jeweler Tiffany & Co. set with more than 8,000 diamonds, particularly made an impression.