Donald Trump launches his cryptocurrency and it’s a hit

The future American president launched his own cryptocurrency this weekend. The value of this “digital meme” immediately soared.

Donald Trump announced, overnight from Friday to Saturday, the launch of his own cryptocurrency, soberly called “$Trump”. This announcement worked, to say the least, since it caused a buying fever which increased its overall valuation to several billion dollars in a few hours.

In a message posted on his Truth Social network as well as on X (formerly Twitter), the president-elect presented this new digital currency as a “meme coin”.

Enhance fame

A “meme coin” is a cryptocurrency intended precisely to capitalize on a meme. Or the popular enthusiasm around a personality, a movement or a viral phenomenon on the internet.

The “meme coin” has no economic or transactional utility. It is often identified as a purely speculative asset. The official website praises its founder:

In reference, the assassination attempt on the Republican candidate last July. And probably his comeback to the White House, the first in American history.

A rain of billions

In the hours following the Trump launch, the crypto community questioned the legitimacy of this new asset and its link to Donald Trump. Some feared a scam, as the world of “meme coins” has seen many.

But the fact that the announcement messages were posted on the president-elect’s official accounts, and that one of the companies behind the project, CIC Digital LLC, has already been used by Donald Trump to sell NFTs (Non Fungible Token , digital assets) ended up reassuring the market.

Father and son Trump celebrated the successful launch of this “digital meme”

What followed was a surge which caused the value of the digital currency to rise, bringing the total capitalization of units in circulation to nearly 6 billion dollars.

Donald Trump or the company leading the launch, Fight Fight Fight LLC, have not communicated on the possible product generated by the operation for its creators. Asked by AFP, the group did not respond.

Turnaround

The official website states that 200 million tokens (units) of this currency have been released to the market, with Fight Fight Fight planning to add another 800 million within three years.

The creators of this new digital asset, which includes Donald Trump, control all of the tokens not yet marketed, which have a theoretical value of around $24 billion at current prices.

Initially opposed to cryptocurrencies, Donald Trump made a radical turnaround during his recent presidential campaign, to the point of becoming their champion. He promised to promote the development of this sector, in particular through reduced regulation.

Before the creation of its own digital currency, entrepreneurs associated with Donald Trump had put a cryptocurrency platform online, called World Liberty Financial, in mid-October. (joe/ats)