Next week, the San Antonio Spurs arrive in Paris to play two matches (Thursday January 23 and Saturday January 25) against the Indiana Pacers for the “NBA Paris Games” at the Accor Arena in Bercy.
This Friday, PSG and the Texan franchise where Victor Wembanyama plays announced a partnership. Spurs will thus attend the Champions League match between PSG and Manchester City (Wednesday January 22 at 9 p.m.) at the Parc des Princes.
Among other events and initiatives planned, the two new partners will launch a limited edition collection of products resulting from their collaboration. This collection will be available exclusively from January 21 in official PSG stores in Paris.
“A unique opportunity to combine our expertise”
Spurs and PSG will also partner in the Community Leadership Institute, “a program focused on the promotion of women in sport”. “The program will mobilize 50 women leaders in the field of sport. The experience will focus on the advancement of women in sport, the development of leadership and the use of sport as a catalyst for social impact,” explains the press release from Spurs and Paris Saint-Germain which adds: “The PSG and Spurs leaders will dedicate time to learning from each other on topics such as community impact, brand development, fan engagement and sports innovation. »
-“Paris Saint-Germain is delighted to collaborate with the San Antonio Spurs, a team that shares our commitment to excellence, innovation and commitment to our communities. This partnership represents a unique opportunity to combine our expertise in leadership and fan connections, creating unforgettable experiences for our audiences. With the Club World Cup taking place in the United States next summer, we are paving the way for new initiatives that transcend borders. Together, we are redefining the role of sport to inspire and unite communities on a global scale,” says Victoriano Melero, Managing Director of Paris Saint-Germain.
“As a world-renowned sports franchise, the Spurs are deeply committed to creating connections that extend beyond the field,” said RC Buford, CEO of the San Antonio Spurs. “This collaboration highlights the importance of engaging with the Parisian community and fans while celebrating a shared love of sport with a club as renowned as Paris Saint-Germain. Through initiatives focused on mentoring, education and fan engagement, Spurs aim to build lasting relationships in France and inspire the next generation of sports leaders and fans. »
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