What is this new business that is setting up in a premises that has been deserted for years in Orléans?

In his store, there is only one rule: everything sells! Furniture, trinkets and clothing obviously. Yohann opens his “FMR” store in early February 2025, rue des Carmes in Orléans (Loiret).

Some people already know him, while the entrepreneur, a pure product of Orléans, opened the same brand, in the form of a temporary pop-up store, rue de Bourgogne in 2023, for a fixed period. “It worked well, we even kept the name FMR because we were well identified among the customers,” explains Yohann.

Now the 34-year-old felt it was time to pose definitely his suitcases in this room, empty for years.

A project encompassing beautiful clothing and old pieces

“With experience at second-hand dealers, I wanted to create my own second-hand business with an artistic aspect, very colorful pieces because I love that, whether it be clothing, second-hand trinkets or furniture that has lived experience,” explains Yohann.

It is a multigenerational approach that we want to propose. Always with rotating parts.

And you can’t miss the store. Its logo is made up of a little cherub clinging to a bouquet of four-leaf clovers, “which recalls the chance of finding a beautiful piece of clothing”, plastered with the name “FMR” in a more futuristic font. The perfect synergy between classic and current.

Clothes that rotate on the shelves

On the racks, pieces inspired by streetwear fashion, NBA jackets, sweaters, brands, accessories and even t-shirts bearing the image of their brand. Enough to find sought-after clothes, but which rotate according to sales.

“Before, we sold mainly via second-hand platforms, but it was not necessarily profitable. We have decided, for a year and a half now, to favor physical sales,” assures the manager.

A space for meeting and creative exhibition

Eventually, Yohann would like to transform this place into a real meeting place and visibility for artists, designers and seasoned scouts. He has already thought of everything: “There are two entrances, the times when the creators from Paris, Orléans or Mexico (Editor’s note: country where he resided) will exhibit their creations, the clientele will enter directly in front of them so that she sees them first. Then she will see what we have to offer in the store. »

You see, that’s what I like. Chatting with people who are intrigued to see what’s inside.

A customer already arrives, thinking that the store was open but Yohann always welcomes warmly.

█Practical: “FMR” at 69 rue des Carmes in Orléans.
More information and events on the Instagram page.

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