The 2025 Wakker Prize is awarded to the municipality of Poschiavo. By awarding it this prize, Swiss Heritage celebrates the small Graubünden town of 3,500 inhabitants as a model of harmonious interaction between tradition, development and a sense of community.
Nestled in the heart of the Alps, under a marked Mediterranean influence, Poschiavo has a fascinating history, that of a flourishing commercial center between Graubünden and Italy, explains Swiss Heritage on Tuesday in a press release.
At the end of the 18th century, its economy collapsed with the annexation of Valtellina by Napoleon. Many residents then left the valley to settle in European cities, where some made their fortune as pastry chefs. The exchanges that followed brought prosperity and a certain urban charm to the town, which are reflected in its elegant patrician houses, the “Palazzi”, which still shape its identity today.
These historic buildings, combined with clearly visible urban development, have earned Poschiavo its inclusion in the Federal Inventory of Built Sites to be Protected in Switzerland (ISOS).
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A model of thoughtful management
Poschiavo is a model of thoughtful management of built heritage. The city has carefully inventoried its historic buildings and established clear regulations. The new constructions respect traditional principles, thus preserving the harmony of the site.
Finally, the isolation of the commune has made it a model of regional autonomy. From the hospital to the schools, including the district heating plant or the library, Poschiavo offers its residents a full range of essential services.
This autonomy constitutes a decisive factor in the fight against the exodus which affects many mountain regions, notes Swiss Heritage. Poschiavo illustrates how peripheral regions can fully exploit their potential.
By combining building culture, autonomy, sustainable agriculture and the involvement of civil society, the municipality has invested in the fight against emigration and has succeeded in generating a high quality of life. With the 2025 Wakker Prize, Swiss Heritage pays tribute to this commitment.
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