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The new gold rush

Goodbye to the discretion of white gold: after its return to favor through jewelry, the yellow metal is once again imposing itself on the wrists of lovers of luxury watches.

If time is money, this year, watches will be gold. In recent years, it has been common practice to prefer the sobriety of white gold pieces to yellow gold. From now on, camouflage is no longer required, and manufacturers are once again fully assuming the use of “yellow metal”.

A somewhat reductive term, moreover, since the renewed interest of enthusiasts embraces numerous shades of colors, ranging from the softest honey to champagne pink, including all types of matte, shiny, or sandblasted finishes. Many large manufacturers are now developing their own gold alloy not only for technical or aesthetic reasons, but also to meet traceability requirements.

This is particularly the case for Chopard and its ethical gold, produced in a responsible manner, which has adorned all its creations since 2018. The new Alpine Eagle XL chronograph is no exception. She reminds us in passing that gold is not reserved for watches…

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