Jelly Lin, a well-known actress in China, participated in a promotional thread for the Somme, filmed last August and viewed 40 million times. The cities mentioned hope for great economic benefits.
The star, dressed in a long black leather trench coat, walks forward. On the floor of the majestic room of the Musée de la Picardie in Amiens, she picks up a map. Above, a sober inscription, “Summa”, which she pronounces letter by letter.
It is in this short video, one minute and 45 seconds long, that Jelly Lin, a Chinese actress well known in her country, promotes this department of 566,000 souls and its jewels. The objective of the campaign, imagined by a business developer from the “Hauts-de-France Tourisme” agency: to reach the Chinese, Taiwanese and Hong Kong market.
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40 million views in four months
During the filming days, the cameras followed the actress to several well-known locations in the Somme. First, Amiens, then the small streets and the castle of Saint-Valéry-sur-Somme. “Starting with the stone stairs of the old castle, running in the rain,” comments the actress in Mandarin.
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Then she continues, in still inclement weather, to Mers-les-Bains, under an umbrella, before sitting down to eat a Grand Marnier crepe. “Stroll through the fairytale town in the interplay of the scents of the sea and the delicacy of sea water,” comments Jelly Lin, before going for a stroll along the edge of the cliffs.
“This promotional film, which highlights our beautiful resort of Mers-les-Bains, can certainly be a vector of significant benefits for the territory, its businesses, and in particular for Mers, the Chinese clientele having strong potential,” commented, delighted, the town hall of the town.
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And with the 40 million views accumulated by the video, posted on the actress’s social networks, tourists should be there.
An original actress from Huzhou, Zhejiang region, Lin Yu (Jelly Lin is her English pseudonym) became a star playing a mermaid in Stephen Chow’s “The Mermaid.” She filmed again under the latter’s direction in “Journey to the West: Conquering the Demons”, then participated in the Chinese blockbuster “Genghis Khan”.
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