what was the most viewed Apple product under the tree?

Are you one of those who like to open their presents on Christmas Eve or those who prefer to do it on the morning of Christmas Day? Whatever side you fall on, you’ve now been able to see the happiness in the eyes of your loved ones as they open their presents and discover your own gifts, some perhaps straight from Apple. The American company’s products are found at the foot of many Christmas trees every year. Contrary to what one might believe, the iPhone and the Mac are not the Apple brand devices most offered during Christmas.

No, the most popular Apple product at Christmas is not the iPhone

A Statista survey carried out in 2023 revealed that headphones and earphones were the most gifted products at Christmas 2022 in the United States. Americans purchased 199 million technological devices on this occasion, including 61 million headsets and earphones. AirPods undoubtedly have a lot to do with it even if the study does not reveal the proportion of Apple wireless headphones sold.

The Apple Watch is also one of the most popular gifts at Christmas. Consumer Intelligence Research Partners (CIRP) indicates that 9% of people interviewed for its survey received their Apple Watch as a presentcompared to just 6% of iPad owners and almost none of iPhones and Macs.

An ultimately unsurprising statistic: giving an Apple connected watch is still much cheaper than buying an iPhone 15 or 16 for a loved one. For example, the Apple Watch Series 10 is available from €449. This is why the iPad is also a favorite gift. The new iPad mini 7 marketed by the Cupertino company this summer has a starting price of €609 and the iPad 10 of €409. So, have you had the chance to discover an Apple device under your tree this year?