One of the star products of Christmas is undoubtedly chocolate. But this gourmet pleasure is not without price. You may have noticed that the price of cocoa has exploded in recent months. So some chocolatiers have no choice but to increase their prices.
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It is thanks to cocoa beans, then crushed, that our dear chocolate is made. A product which is increasingly causing debate and causing consumers to hesitate as its price increases. But for some experts, its history reflects its value.
A black gold whose price has never been as high as this year.
Due to poor harvests, the price of this raw material has exploded by 117% in one year.
In stores, this translates into a price increase of between 4 and 10% among chocolatiers. “We’ve smoothed everything out, we’re not going to put this tablet at this price and another at a different price. The cocoa work is the same. All countries are affected, it comes from droughts, floods“, explains Béatrice Dumouchel, manager of the Auzou Rouen Les Carmes store.
The Christmas period is crucial for chocolatiers, it represents between 30 and 40% of annual turnover. Despite this price increase, customers always put your hand in your wallet.
I see that the ballotin has almost taken a euro. I’m more into reasoned consumption and using good products rather than buying anything at a low price.
Gérard Roudergues, client
Success is certain. Another customer tells us. “Chocolates are one of the good things whose price we do not look at when we buy them and when we consume them..”
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As Christmas approaches, why is the price of chocolate increasing again?
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©Marion Chevalet and Patrice Cornily
We can only hope that the cocoa harvests are better next year, so that the price of chocolate does not become too bitter.
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