Max Havelaar presents his Innovation Trophy to Occitanie

See my news
Follow Metropolitan

L’ONG Max Havelaar took advantage of the national fair of mayors and communities to unveil the winners of its Fairtile Trophieswhich aim to promote virtuous initiatives from local authorities “which encourage and enable the acceleration the transition of public purchasing towards responsible consumption.

Fair regional purchases

For this second edition of the Fairtile Trophies, “the Occitanie region was designated to receive a hotly contested trophy, that of innovation”, comments the NGO which was keen to distinguish the platform created by the community: ” Occidental is a platform committed to fair trade : 100% of products such as tea, coffee, chocolate, sugar are organic and fair trade, as are bananas,” recalls Max Haveelar.

9,000 bottles of “pink brick” milk

Already, last year, the Occitanie Region was rewarded in the “best hopes, territorial approach to fair remuneration” category for the creation of an innovative regional purchasing center. This time, the jury rewarded the Occitanie Region for the Occitanie platform which notably markets milkof local producers under the name the Pink Brick “a fair and local brick”.

The NGO specifies that in the first half of 2024, more than 9,000 liters of Brique Rose milkwere sold via Occit'Alim, “which represents 40% of the volumes of milk purchased on Occit'Alim by members on a regional scale”.

Follow all the news from your favorite cities and media by subscribing to Mon Actu.