Acuitis, Afflelou, Atol, Krys… we review the prices received by the brands in recent weeks

Quick review of the honor roll of national brands. Because several prizes have been awarded in recent weeks with, each time, different results from one award to another. So who won what?

At the beginning of the week, the award ceremony was held 37th IREF prize, the federation of European partnership and franchise networks. The opportunity to distinguish “the best partners and franchisees in France”. Two associates Krys Group were rewarded on the basis of their involvement with their customers; These are Léa Gomichon and Laetitia Gautreau, who operate as a duo in Aube, with two stores to their credit. The tandem won the Grand Prix du Commerce Coopératif, with mention of Service of Excellence. Note also that Krys Group for its part, as an entity this time, won the Grand Prix for CSR labeling.

Another event closely scrutinized this month: the award ceremony Elected Customer Service of the Year 2025. Alain Afflelou once again (for the 9th consecutive year!) takes pole position. The network was given a final score of 19.27/20, even better than last year (18.89/20). Noting the receipt of this new distinction which capitalizes on a study led by the BVA Xsight institute, the general sales management welcomes a “constant improvement in the well-being of our customers”. On the audio side, let us point out, the laurels went to Audika (620 centers in France).

Previously it is Capital magazinein partnership with the Statista institute, which has revealed its list of “best French brands”, sector by sector. In the Opticians category, it is Acute which comes out on top with an overall score of 8.83/10, dethroning Listen to View, winner of 2023. Also note: in the Hearing aid section, Audilab takes the first step of the podium, posting an 8.35/10.

At the beginning of October, finally, the trophies for Best Store Chain 2025 were also awarded. Who won? atolland this for the 7th consecutive year. Definitely subscribed to this coveted award, the cooperative brand with 800 points of sale sees in this new distinction a recognition of the relevance and excellence of its customer journey. “This title is a reflection of the relationship of trust established over the years with our clients and which continues to improve,” commented the network, not a little proud of this consistency on the honor roll.

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