The Jordan Tourism Board won the “Best Digital Campaign” award from the London Arabia Organisation. This award was given for the innovative “Kingdom of Time” campaign, which highlighted the authenticity and cultural richness of the country, attracting a global audience and highlighting the unique appeal of its heritage sites. By combining creativity and technology, Jordan has captured the attention of the whole world, including the French market.
The “Kingdom of Time” campaign is part of a digital marketing approach designed to immerse spectators in the heritage of the destination, by revealing iconic sites like Petra, the Dead Sea and the Wadi Rum desert from a new angle. This campaign, supported by immersive videos, 3D animations and interactive stories, resonated the spirit and history of Jordan with diverse audiences around the world.
More information about the destination https://fr.visitjordan.com
About the Jordan Tourism Board
The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent public-private partnership committed to using marketing strategies to brand, position and promote Jordan as a destination of choice in international markets. The strategies adopted are designed to reflect the true image of Jordan's tourism product, as a cultural, nature, religious, adventure, leisure and MICE tourism destination. As part of its marketing strategies, JTB plans and executes an integrated program of international promotional activities. This program includes active participation in trade shows, professional workshops, professional and consumer road shows, familiarization trips, press trips, the production of brochures and multimedia and media relations.
Text and visual provided by the communications agency mN'Organisation in France.
France
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