DUBAI – In a groundbreaking move for the sport of sailing, Emirates, the world’s largest international airline, has signed a five-season global sponsorship deal with SailGP, affirming its position as the Exclusive Global Airline Partner for this championship. leading sail.
As part of this partnership, Emirates will retain its role as Title Partner of the Emirates Dubai Sail Grand Prix, scheduled for November 23-24, 2024, in the magnificent setting of Mina Rashid. This partnership ensures that Dubai remains a focal point in the SailGP calendar, reinforcing its image as a sought-after destination for fans and racing enthusiasts. Additionally, Emirates will take over the Title Partnership of the Emirates Great Britain SailGP Team event in Portsmouth, set to relaunch SailGP in the UK with an electrifying event on July 19-20, 2025.
SailGP is quickly becoming one of the most exciting sporting properties in the world, with 12 national teams for the 2025 season. The calendar is extensive, with events taking place in extraordinary locations across five continents, including a minimum of 13 competitions for the upcoming season.
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With a significant increase in fan engagement, ticket sales and digital reach, SailGP events resonate with key destinations across the Emirates network, indicating a thriving synergy between the two brands.
His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Managing Director of Emirates Airline & Group, said: “Our expanded collaboration with SailGP underlines our shared determination to broaden the appeal of sailing to a wider global audience, both on the waves beyond. SailGP is making waves in the sporting arena, and we share a mutual vision of “improving the sport” and “flying better”, powered by innovation and excellence as a whole. so proud Title Partner for the Dubai and Portsmouth events, we look forward to seeing exemplary athletic talent showcase their skills and passion in the seasons to come.”
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Sir Russell Coutts, CEO of SailGP, added: “We are delighted to welcome Emirates as the Official Airline Partner of SailGP, strengthening a long-standing relationship with a leading global brand as we prepare for our most successful season. most exciting to date. Emirates’ legacy of supporting renowned sporting clubs and events will play a vital role in enhancing SailGP’s reach to a wider audience who share our passion for it. sporting excellence and innovation.”
As a Global Partner and Airline Partner, Emirates will have a strong presence in SailGP’s Emmy-winning live stream, showcasing new segments such as “Emirates Finish” and “Emirates Fly Time”, which will debut during the opening of the season in Dubai.
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Additionally, Emirates will act as SailGP’s official referee partner, raising the profile of refereeing roles and providing insights into the sport to a viewing audience that spans more than 212 territories worldwide. Racing fans will also be able to follow the SailGP action live from their seats in the air, thanks to Emirates’ award-winning in-flight entertainment system, ice.
The airline’s branding will be omnipresent throughout the SailGP Race Stadium and trophy presentations, with the ‘Emirates’ logo prominently displayed on the high-tech F50 catamarans competing in the Title events in Dubai and Portsmouth.
Additional benefits of this partnership include collaborative marketing initiatives, substantial digital and social media rights, and exclusive hospitality access to SailGP’s renowned Adrenaline Lounge. Emirates and SailGP are also moving to launch community programs aligned with the league’s local impact strategy, with more details to come.
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A keen supporter of the Emirates Great Britain SailGP team, one of the league’s standout teams, Emirates will strengthen its support for the next three seasons, ensuring its signature ‘Fly Better’ branding is visible on all vessels GBR F50 as well as team clothing and equipment.
The thrilling 2025 SailGP season will begin on 23-24 November 2024, at the stunning Mina Rashid, where the Emirates Dubai Sail Grand Prix, presented by P&O Marinas, is set to be a focal point of the regional sporting scene. This marks SailGP’s third visit to the city, and the second with Emirates as Title Partner. Tickets are currently available at SailGP.com/Dubai.
In the meantime, tickets for the next Emirates Great Britain Sail Grand Prix | Portsmouth will be available from next month, with pre-sales launching on December 9, 2024, and general sales on December 11, 2024. Fans can find more information at SailGP.com/greatbritain.
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CONTACT MEDIA SAILGP: Jamie Clarke | Communications Manager (EMEA), SailGP | [email protected]
MEDIA HUB: For media coverage of SailGP events, go to the SailGP Media Hub at mediahub.sailgp.com.
ABOUT SAILGP: SailGP is revolutionizing racing by delivering thrilling competitions on the water, featuring national teams competing with state-of-the-art F50 boats capable of reaching speeds close to 100 km/h. The championship emphasizes sustainability and commitment to a better future. Find out more at SailGP.com.
ABOUT EMIRATES: Since beginning its sponsorship of powerboat racing in Dubai in 1987, Emirates has become an iconic presence in sport, supporting various events from football to cricket and beyond. It sponsors prestigious events such as the Emirates FA Cup and the prestigious Dubai World Cup, while enriching communities through cultural initiatives.
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ABOUT THE EMIRATES GREAT BRITAIN SAIL GRAND PRIX | PORTSMOUTH: Set against the picturesque backdrop of historic Portsmouth Harbour, the Emirates Great Britain Sail Grand Prix promises a thrilling summer event in 2025. With the Emirates Great Britain SailGP team, led by the legendary Sir Ben Ainslie, competing after a three-year break , the excitement is palpable as SailGP returns to British waters.
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