SOFIAP receives the 2024 Innovation Prize at the Grands Prix du Forum Immobilier & Finance

(Boursier.com) — As part of the Grand Prix of the Real Estate & Finance Forum 2024 organized by L’Agefi and Immoweek on the occasion of the Real Estate & Finance Forum which took place at the Shangri-La hotel in Paris, SOFIAP (Société Financière pour l’Accession à la Property), a subsidiary of La Banque Postale, received the Innovation Prize on Thursday, November 7 for its employer-subsidized loan system, which is revolutionizing access to property for employees in France…

The Innovation Prize rewards an innovative approach, whether in terms of source of financing, type of real estate operation or services in the field. This award recognizes the significant impact of SOFIAP by facilitating access to property for young people and by offering an unprecedented salary advantage. Concretely, SOFIAP offers companies that wish to do so, private and public, VSEs and large groups, to finance all or part of the interest on their employees’ real estate loans. Today around forty companies offer this assistance, with more than 600,000 eligible employees.

Major issue

Thanks to this system, SOFIAP helps companies retain their employees while contributing to social inclusion. A major issue when we know that the housing crisis has become the primary concern of households (58%), that real estate prices have increased 10 times faster than salaries since 1950 and that nearly 1 director of company in 3 declares having seen some of its employees resign due to insufficient social benefits or difficulty finding accommodation near the workplace. While 80% of companies say they have difficulty recruiting and retaining their talent, and 78% of employees say they would more easily join an employer who would offer to help them gain access to property.

This Innovation Award helps to strengthen SOFIAP’s credibility among customers, partners and investors, by highlighting the innovation and effectiveness of its products. It is also a sign of recognition to win a prestigious prize for internal teams, a factor of pride which marks the daily commitment of employees to serving our customers and ensuring quality service. In summary, this recognition provides SOFIAP with a solid platform to strengthen our position in the market, improve our brand image, and boost our notoriety.rejoices Mickael Le Nezet, Chairman of the Management Board of SOFIAP.