Apple has launched version 2.0 of App Store Connect, the platform used by developers to manage and distribute their apps to iPhone, iPad, Mac, Apple Watch, Apple TV and Vision Pro. This new version introduces a completely renewed interface and adds advanced features. for promotion and management of applications.
The new App Store Connect 2.0 has been updated with a modern and intuitive user interface, designed to improve the user experience for developers. The most interesting innovation, however, concerns the possibility of creating promotional assets for marketing: developers can generate graphic material for application launches, version updates and special locations such as highlighted sections of Today tab, including “Application of the Day” and “Game of the Day”.
These assets are designed to be easily shared on social networks, allowing developers to promote their products in a more immediate and professional way and engage the public during special events or updates.
With version 2.0, App Store Connect will send notifications to developers whenever their app is featured in special sections of the App Store. Receiving these notifications allows developers to quickly capitalize on visibility opportunities offered by the App Store, facilitating targeted marketing strategies.
Additionally, in addition to app management, App Store Connect continues to support TestFlight for creating and managing beta builds for testing with select users. The platform also offers advanced tools to monitor sales and download trends, allowing developers to respond to customer ratings and reviews, improving their relationship with their audience.
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