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How Cartier is gaining ground in a sluggish luxury market

DECRYPTION – Sales of the jeweler, one of the main luxury brands, increased by 4% this summer, while most of its rivals marked time.

If the trees do not reach the sky, the most robust ones retain their proud appearance when the weather turns cloudy. In a luxury market in full upheaval, Cartier, the locomotive of the Richemont group (Cartier, Van Cleef & Arpels, IWC, Jaeger-LeCoultre, Piaget, Chloé, etc.), confirms that it is one of the most resilient brands in the sector.

Over the first six months of the 2024-2025 financial year (ended at the end of September), the turnover of Richemont's jewelry division, three-quarters of which was generated by Cartier, increased by 4%, to exceed 7 billion euros. . While luxury players almost all recorded a stronger slowdown in activity than expected this summer, the king of jewelers maintained its growth rate over the period.

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At the same time, Louis Vuitton, the world's leading luxury brand, saw its sales decline by 5%. Those of Gucci, which has been struggling for several years, plunged by 21%. Alone…

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