(Reuters) – Ferrari unveiled its new limited edition “supercar” on Thursday, already sold out despite its base price of 3.6 million euros, the most expensive road car model ever offered by the group.
The F80, a butterfly-door hybrid car, is at the heart of Ferrari’s rollout strategy, which aims to maintain the interest of its wealthy customers, as the Italian automaker prepares to launch its first purely electric car at the end of next year.
The F80 “is the car that raises the level of our range,” said Enrico Galliera, marketing and sales director, during its presentation in Maranello, Ferrari’s hometown. “It’s a car that we hope will make history in the years to come,” he added.
Ferrari’s “supercars” are high-end models that the brand launches once a decade and which include innovative technological features.
The first, called GTO, was launched 40 years ago, the most recent being the 2013 LaFerrari, remarketed in a convertible version in 2016.
Only 799 examples of the F80 will be produced, each of which has already been allocated to a specific customer, with the total number of requests being three times the planned production, Ferrari’s marketing and sales director said.
Equipped with a three-liter six-cylinder hybrid engine with a total output of 1,200 horsepower, racing brake pads, cutting-edge active suspension and ultra-light 3D printed metal parts, the F80 incorporates elements from endurance and Formula 1 automobile competitions and will be able to reach a top speed of 350km/h.
Deliveries will begin in the fourth quarter of next year, and production is expected to continue until the end of 2027, which will also mark the 80th anniversary of the prancing horse brand.
(Report by Giulio Piovaccari; French version Etienne Breban; edited by Augustin Turpin)
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