Jordan Bardella posted in all stations by Bolloré, railway workers ask SNCF to refuse the display

Jordan Bardella took a while to come up with it, but here it is finally. At least for those who really expect his prose. Announced several months ago, the first book by the president of the National Rally, “What I am looking for”, will appear in bookstores on November 9.

And to ensure its promotion, Fayard editions, directed by Lise Boëll, publisher who made Éric Zemmour a successful far-right essayist, sees things big. First, the work will be printed in 155,000 copies. Then, the house, a subsidiary of Hachette Livre, owned by Vincent Bolloré by the Vivendi group, planned to flood the media of the latter’s group.

Of Sunday newspaper up to CNews, without forgetting Europe 1 or the JDNewsimpossible for their audience to miss the very absent far-right MEP. More surprisingly, his face should also cover the walls of stations across the country, via a major advertising campaign. To the great astonishment of the SNCF and its railway workers.

According to the document detailing the “national train station campaign” by Fayard for this book, which we were able to consult, a “massive visibility on station platforms” was thought. “In Main Line stations, everywhere in France + Parisian suburbs”we can still read. Either a “network of 580 faces from Wednesday December 11 to Tuesday December 17”. If you are planning to take the train, beware of overdosing. In total, 13 Parisian stations are affected, 54 stations in the Paris suburbs and 47 stations in the “provinces”.

Waly Dia banned, Jordan Bardella allowed

A deployment provided for by a contract signed between Fayard and Mediatransports, the advertising agency for RATP and SNCF, which suffered from a lack of precision. In fact, the name of the author concerned by this promotion was not mentioned there. The SNCF only learned his identity today.

A campaign that makes the SNCF unions jump. While recalling the origins of the far-right party, founded by the Waffen-SS, Sud Rail calls for refusing this poster campaign. He denounces, in a press release, the lack of reaction from “Gares et Connexion and the entire SNCF group” who accepts “to participate in the promotion of the president of a party recognized and condemned for racist remarks”.

However, at the start of the year, as the union recalls, Mediatransports had the posters of comedian Waly Dia removed, interrupting an advertising campaign initially validated. The Reason? This presented, according to the management, “a political character incompatible with the duty of neutrality which is required in public transport and could be considered defamatory or insulting”. Double standards? Contacted by Liberationthe SNCF, embarrassed, communicates that“there is no legal basis to justify the refusal of this advertising campaign, nor any withdrawal”.