2024 wine fair at E.Leclerc: these 50 bottles that our tasters recommend as a priority

Last year, E.Leclerc supermarkets and hypermarkets celebrated the fiftieth anniversary of the wine fair. In 2024, the brand returns to its origins by offering a sprawling offering of 3,000 wines. There Leclerc wine fair 2024 is completely shared between the Internet and stores, since all of the vintages available during the autumn wine fair operation can be found both in supermarkets and on the Ma Cave E.Leclerc application, as well as on the site https://www.e.leclerc/.

The E.Leclerc wine fair started on September 2 on the Internet and on the Ma Cave application, with 250 wine references exclusive to these platforms in addition to the 3,000 references listed in stores. In E.Leclerc supermarkets and hypermarkets, the wine fair begins on October 1 and ends on October 13. Note that the Ma Cave application can assist you in your purchases, thanks to food and wine pairing suggestions, consumer reviews on bottles, various information on vines and wine as well as mini games.

The best brands, wine merchants, websites, region by region, 1,300 wines tasted and rated to buy as a priority… Find all the good deals from the 2024 Wine Fairs in the September issue of La Revue du vin de France

E.Leclerc: a 2024 wine fair that adapts to fashions

What should you expect in the approximately 600 Leclerc stores participating in the operation? The brand recognizes a difficult wine fair context with a drop in its turnover of 3% last year. This year, therefore, change of strategy with more light and fruity wines to meet a growing demand from enthusiasts for this type of bottle. Wines that “exude freshness” chosen for their financially and taste-friendly aspects. E.Leclerc has renewed 53% of its wine fair selection for 2023 and has doubled the number of sparkling wines in its national catalog. Champagne, considered expensive and showing a drop in sales, will be reduced in 2024 in favor of other types of bubbles such as crémants, Italian proseccos or Spanish cavas.

While consumption of red wine is decreasing in France, the brand has increased its share of white wines, particularly from Languedoc and the Loire Valley. Also, more surprising wines from lesser-known appellations and grape varieties are also on the program, alongside more classic references which are showing good sales. Some of these best-sellers17 in number, benefit from a -50% reduction on the second bottle purchased.

E.Leclerc wine fairs 2024: what to choose?

Leclerc brings together a selection of 65 wines called “Incroyables”, of which 45 wines are less than 10 euros. Among them, we find at 11 euros the Savennières 2023 vintage from Domaine Jo Pithon in the Loire, the great wine from Château Reignac 2022 (Bordeaux Supérieur) at 18 euros, or two wines from winemaker Gérard Bertrand, La Sauvageonne “Cuvée Les Ruffes “2022 at 11 euros and the red wine “Comme un oiseau sur la Branche” 2023 at 5.50 euros (outside the “Incredibles” selection).

Andreas Larsson, best sommelier in the world in 2007 responsible for developing the brand’s selection, spotted two additional favorites: the Beaujolais Vieilles Vignes 2023 vintage in AOC Morgon from winemaker Arnaud Aucœur, the Côtes-du-Rhône villages red “Éole” 2022 from Château Courac.

E.Leclerc: the table of wines to buy as a priority

This year, the brand is making a real change of direction by offering a wide range of wines to drink chilled, but also fruit-based vintages, which are more accessible. A relevant selection which should surprise. In addition, the Ma Cave E.Leclerc application, freshly redesigned, allows buyers to order their bottles in advance and collect them in drive. More than 3,000 references are offered, including the selection from the wine fair.

The + by E.Leclerc: a real orientation towards more accessible and fresh wines.